Pleasure with products - Watches

Image taken from http://www.casio-intl.com/wat

This is one of the typical rubber strap watches from Casio that is of the very 'basic' range where one could get it easily for around S$25 - S$35 dollars in Singapore. For most people, they're likely to have owned or seen one during their childhood years or National Service (NS) days.

Visceral: Simple and dull design usually black in colour which is not attractive. Boring.
Behavioural: Economical and value for money. Labelled as one of the (Hokkien; 'Chong Suah') watches meaning it's commonly used during NS time for outfield training.
Reflective: Not of show off value but could indicate certain status such as being in NS or being thrifty. No frills.

Image taken from http://www.tissot.ch/?mod_collection

This is the T-Touch series watch from Tissot and was widely advertised in the media previously is Singapore. The price range is around S$1200 dollars in Singapore. There's a touch screen to operate the functions such as the compass, thermometer and altitude.

Visceral: Sleek and visually pleasing.

Behavioural: Not value for money and functions are not really neccessary in daily activities. Have to take off the watch to get an accurate temperature.

Reflective: Status symbol as a working professional, young at heart.

Image taken from http://www.22dollars.com/2006/07

This is one of the most expensive watch in the world from Rolex with a price tag of about a quarter million in US dollars. Covered in diamonds, scratch proof sapphire crystal watch face and 100m water resistance.

Visceral: Beautiful and sparkling.

Behavioural: Lack functions compared to digital watches.

Reflective: Status symbol as the rich, show off, self image.